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Marketing - MKTG

The Marketing program offers students the opportunity to recognize and respond to the changing attitudes and demands of consumers for the tangible good and intangible services they desire. Students will learn how about the various products and services that consumers want, as well as the place, pricing, and promotional strategies needed to target the proper product or service to the consumer. The program places special emphasis on e-commerce and digital methodologies to reach the consumer. Students will learn about concepts including brand awareness, target marketing and social media marketing.

Catalog Program Details

 

Marketing - MKTG

Department Chair:

Kent Moser

Full Time Marketing Faculty

Photo
Name
Email
Office
Extension
Gabby Poorman smiling. Gabrielle Poorman gpoorman@avc.edu MH 210 6013

Adjunct Marketing Faculty

Photo
Name
Email
Voicemail
Violet Christopher smiling. Violet Christopher vchristopher@avc.edu 2965
Larry Veres smiling in a suit and tie. Lawrence Veres lveres@avc.edu 2910

 

Understanding how to achieve organizational goals by responding to the needs and wants of target markets is a key component of marketing in modern organizations. Entrepreneurs and students planning to transfer to universities can earn a certificate or an Associate in Science degree in marketing.